When it comes to technology, it's middle-class consumers and their tastes, needs and expectations that determine success or failure. Gates understands something Jobs and media don't.
#LESSON 8.6 ANYWAY YOU SLICE IT ANSWERS PC#
Last week, the volatile Jobs projected himself onto the cover of Time magazine by unveiling the oh-so-cool new iMac, a computer as entertainment/culture center, a "hub for music, pictures and movies." It's elegant and affordable, says Time, and takes up little desk space, "but will millions of PC users get it?" The tech media have served as enablers and co-dependents in Steve Jobs' sometimes-brilliant marketing impulses. Their motives may be money, greed and power, but they understand what really drives technology in America and much of the world. And for this sin they get jeered at - all the way to the bank.
Those two companies have, in fact, dominated their environments by pointedly focusing on the non-technologically adventurous middle-class and busy business executives and workers and by presenting themselves not as cool but as reliable and accessible. They don't really care how much heavy breathing they generate in the media or among excitable teenagers and college students. You will never seen a Microsoft or AOL exec talking about how cool the their companies or products are, only how useful and easy to use. The truly successful technologies and technology companies are utilitarian and dull - decidedly non-hip. Nobody would ever label them cool, just stunningly successful. Steve Case and Bill Gates have known this for awhile.
#LESSON 8.6 ANYWAY YOU SLICE IT ANSWERS SOFTWARE#
But the recent history of software development, networked computing and the Net suggests that now just the opposite is true: being cool is nice, but it's not nearly enough. Although that seems a long time ago, the early idea behind Apple was revolutionary - make computing accessible to everyone, not just coders and programmers. Initially, Apple was a welcome antidote to the elitism and cluelessness of the tech elites who designed early computers. Until recently, this foolish idea permeated the hacker culture as well - if it's neat, it's good. Continued abuse of our services will cause your IP address to be blocked indefinitely.From the first, this has been a cornerstone idea at Apple Computers: make stuff that is cool and hip enough and it will eventually succeed. Please fill out the CAPTCHA below and then click the button to indicate that you agree to these terms. If you wish to be unblocked, you must agree that you will take immediate steps to rectify this issue. If you do not understand what is causing this behavior, please contact us here. If you promise to stop (by clicking the Agree button below), we'll unblock your connection for now, but we will immediately re-block it if we detect additional bad behavior.
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